We create Hanbang-inspired skincare that’s unique to your routine, gentle on skin, and always effective. As a cruelty-free brand, we develop all of our products without animal testing. We believe healthy skincare habits blended with traditional self-care rituals can enrich your daily life.
Team BOJ
Hanbang is traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today. Our Hanbang-infused skincare combines these time-honored herbs with lab-backed, clinically effective ingredients.
Developed from the historical teachings recorded in the Gyuhap Chongseo, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. Consciously created to care for all skin types.
stores worldwide
beauty products & skincare
years in experience our products
custmers over the World
Beauty of Joseon started with a single question: What if we took the history of Hanbang and transformed it into skincare you’d want to carry everywhere and show all your beauty-obsessed friends?
With the launch of our now-iconic Relief Sun, we changed the way you thought about sunscreen. Everything we launch we’ve created continues this key philosophy: beauty essentials that are not only easy to use and intriguing, but also deliver the results to back up the hype.
We’re grateful that you’ve shared our love for elegant, joyful skincare inspired by Hanbang—and we hope you’ll continue joining us on this journey, every step of the way.
